Indian Sari: Sartoria and Semiotics

The sari is a symbol of Indian femininity, tradition, and fashion, and this book explores its various meanings and interpretations in modern India. It discusses the semiotic significance of the sari for traditional weavers, designers, and wearers, as well as its role in creative expression for young Indians. It also examines the processes involved in making traditional saris, their presence in pop-culture, pride parades, and Bollywood, and their meanings in different socio-economic circles.

Format: Paperback / softback
Length: 144 pages
Publication date: 18 August 2023
Publisher: Taylor & Francis Ltd

The sari has held a timeless place in the rich tapestry of culture, tradition, and fashion in South Asia and India, spanning countless centuries. In this captivating exploration, the author delves into the multifaceted meanings that the sari carries as a symbol of Indian femininity and tradition, as well as a platform for modern India's vibrant fashion expression. The book examines the diverse semiotic interpretations of the sari in contemporary times, shedding light on its profound significance for traditional weavers, designers, and individuals who adorn it for various occasions, including home, work, and religious or cultural celebrations. Through extensive surveys, engaging interactions, and insightful interviews, the author uncovers the shared experiences of wearing saris across different social and cultural contexts, spanning from farms to boardrooms, and from young Indians seeking creative expression to individuals from diverse socio-economic backgrounds. The book also delves into the intricate processes involved in crafting traditional saris today, encompassing draping and weaving styles, purchasing behavior, saris' presence in pop culture, pride parades, and Bollywood. It explores the diverse interpretations of the sari's significance within different socio-economic circles in India, offering valuable insights for students of fashion, design, fashion business, history, and cultural studies. Moreover, this book serves as a valuable resource for professionals working in the fashion industry and designers, providing a comprehensive understanding of the enduring allure and cultural significance of the sari.

Weight: 256g
Dimension: 156 x 235 x 13 (mm)
ISBN-13: 9781032553412