Influence: How social media influencers are shaping our digital future

Digital influencing is a rapidly growing industry worth over £10bn by 2020, but it is often misunderstood and undervalued. Sara McCorquodale's book "Influence" provides an invaluable insight into how it operates, analyses its problems, and forecasts its future, offering a guide on how to effectively identify and utilise the power of influencers for marketing and branding.

Format: Paperback / softback
Length: 224 pages
Publication date: 21 January 2021
Publisher: Bloomsbury Publishing PLC

Digital influencing is a rapidly growing and transformative industry, projected to reach a valuation of over £10 billion by 2020. Influencers have emerged as dominant figures in the digital realm, consistently outperforming traditional media and brand advertising in terms of growth. Despite their significant presence, many individuals still misunderstand and undervalue the power of digital influencers. This is largely due to the lack of understanding among those responsible for integrating influencer spaces into their digital strategies.

As a leading authority in the influencer space, Sara McCorquodale has dedicated her expertise to demystifying the workings of this powerful industry. In Influence, she delves into the phenomenon, analyzes its challenges, and forecasts its future. The book draws upon first-hand interviews with renowned influencers, offering invaluable insights into the inner workings of digital culture and its potential as a powerful marketing and branding platform.

This comprehensive guide is a must-read for anyone seeking to succeed and thrive in the online landscape. It provides valuable guidance on how to effectively identify and leverage the influence of influencers, enabling businesses to tap into their vast audiences and achieve their marketing objectives. By understanding the nuances of the influencer space, organizations can create authentic and impactful partnerships that resonate with their target audience, driving brand awareness, engagement, and ultimately, sales.

In conclusion, digital influencing is a rapidly evolving industry that presents immense opportunities for businesses to reach and engage with their target audience. By embracing the power of influencers and utilizing them effectively, organizations can gain a competitive edge and achieve sustainable growth in the digital age. Influence is a valuable resource that provides valuable insights and practical strategies for leveraging the influence of digital influencers, making it a must-read for anyone looking to succeed in the online marketplace.

Weight: 164g
Dimension: 129 x 197 x 18 (mm)
ISBN-13: 9781472979568