Adam Stones
Influence: Powerful Communications, Positive Change
Influence: Powerful Communications, Positive Change
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- More about Influence: Powerful Communications, Positive Change
This book provides a step-by-step guide to changing the world through powerful communications, covering the Five Traits of Influence, activating purpose, identifying audiences, building brand, constructing plan, and mastering core skills. It offers expert insights, practical tools, and a personal Influence Canvas, unlocking the secrets of PR and media agencies and development coaches.
Format: Paperback / softback
Length: 224 pages
Publication date: 17 June 2021
Publisher: BIS Publishers B.V.
When you aspire to bring about significant change in the world, how do you effectively engage and mobilize others to join your cause? This comprehensive communications playbook is a game-changer for changemakers, entrepreneurs, and aspiring leaders worldwide. It provides a step-by-step guide to the Five Traits of Influence, empowering you to activate your purpose, identify your target audiences, build your brand, craft your strategy, and master essential skills that span behavior change, body language, persuasive conversations, content creation, storytelling, writing craft, media relations, and TED-standard public speaking.
Inside, you'll discover valuable insights, practical tools, and concise quick-reference summaries to aid your journey. Moreover, you'll receive a personalized Influence Canvas, allowing you to plan your leadership path and track your progress. This book offers you exclusive access to the tools and strategies previously reserved for those working with PR and media agencies, as well as development coaches. Learn their secrets and apply them to your own endeavors, whether you seek personal growth or aim to build a business or movement that promotes positive change.
Influence becomes your trusted coach, guiding you every step of the way as you harness the power of powerful communications to drive meaningful and lasting change in the world.
Weight: 424g
Dimension: 146 x 209 x 21 (mm)
ISBN-13: 9789063696115
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