Daniel Thiefes
Influencer Branding in der Versicherungswirtschaft
Influencer Branding in der Versicherungswirtschaft
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Format: Paperback / softback
Length: 330 pages
Publication date: 04 May 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Die Entscheidung für ein Versicherungsprodukt und dessen jeweiligen Anbieter ist seit jeher vom eigenen sozialen Umfeld der Käufer geprägt. Einhergehend mit der Digitalisierung sowie der verstärkten Nutzung von sozialen Netzwerken hat sich jedoch die Definition des eigenen sozialen Umfelds und somit der Weg zur Entscheidungsfindung verändert.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658372774
Edition number: 1. Aufl. 2022
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