Shulph Ink
Influencing Customer Demand: An Operations Management Approach
Influencing Customer Demand: An Operations Management Approach
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The book discusses the managerial, mathematical, and conceptual framework of influencing factors on demand, along with accurate mathematical analyses to evaluate and raise revenue. It provides an understanding of the key elements that impact buyer demand and discusses the methods used for inspiring demand, measuring demand dependency on components such as price, quality, and inventory, and helping management improve alignment between supply and demand.
Format: Hardback
Length: 288 pages
Publication date: 22 July 2021
Publisher: Taylor & Francis Ltd
In the fiercely competitive markets of today, it is essential to consider both the demand and supply chain sides to maximize revenue and customer satisfaction. Managing and planning demand is a crucial factor in the sustainability of a company. This groundbreaking book is the first to delve into the managerial, mathematical, and conceptual framework of influencing factors on demand, accompanied by accurate mathematical analyses to evaluate and enhance revenue.
The book offers a comprehensive understanding of the key elements that shape buyer demand. It presents the mathematical relationship between these factors and demand functions, shedding light on the methods used to inspire and measure demand dependency on factors such as price, quality, and inventory. By influencing the level and understanding of the role within supply chain management (SCM), the book empowers management to improve alignment between supply and demand, ultimately driving business success.
This book is a valuable resource for professionals and academia alike. It caters to individuals working in various fields, including SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management. By providing a comprehensive and insightful perspective on demand management, it equips readers with the tools and knowledge necessary to thrive in today's dynamic business environment.
Weight: 590g
Dimension: 161 x 243 x 23 (mm)
ISBN-13: 9780367619985
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