Information and Communication Technologies in Tourism 2023: Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023

It presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 30th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2023 conference.

Format: Paperback / softback
Length: 368 pages
Publication date: 15 January 2023
Publisher: Springer International Publishing AG

This comprehensive open-access book offers an in-depth exploration of the pervasive application of information and communication technologies (ICTs) in the realm of tourism and hospitality. It presents the proceedings of the 30th Annual International eTourism Conference, organized by the International Federation for IT and Travel & Tourism (IFITT), which brings together the latest research showcased at the ENTER2023 conference. The enclosed papers encompass a diverse range of topics within the field, encompassing augmented and virtual reality, website development, social media utilization, e-learning, big data analysis, analytics, and recommendation systems.

The utilization of ICTs in the tourism and hospitality industry has witnessed a remarkable surge in recent years, driven by the ever-evolving needs and preferences of travelers. The advent of digital technologies has revolutionized the way tourists plan and experience their trips, enabling them to access a wealth of information, compare prices, and book accommodations and transportation with ease. Moreover, ICTs have played a crucial role in enhancing the customer experience during their stay, with the use of mobile devices and interactive technologies allowing hotels and restaurants to provide personalized services and recommendations to guests.

One of the key areas of focus in the book is the use of augmented and virtual reality (AR/VR) in the tourism and hospitality industry. AR/VR technology has the potential to revolutionize the way tourists experience destinations, providing them with immersive and interactive experiences that enhance their understanding and enjoyment of the place. For example, tourists can use AR/VR to explore historical landmarks, visit virtual museums, or even participate in virtual tours of tourist attractions.

Another important area of study is website development and optimization for the tourism and hospitality industry. With the increasing importance of online travel, having a well-designed and user-friendly website is essential for attracting and retaining customers. The book discusses various strategies and techniques for website development, including responsive design, search engine optimization, and the use of social media and other digital marketing channels to promote tourism businesses.

Social media has become an integral part of the tourism and hospitality industry, providing businesses with a powerful platform to connect with their customers and promote their offerings. The book explores the various ways in which social media can be used to enhance customer engagement, build brand awareness, and drive sales. It also discusses the challenges and risks associated with social media use, such as the potential for negative reviews and cyber threats.

E-learning has also emerged as a significant trend in the tourism and hospitality industry, with the increasing demand for online training and education. The book discusses the benefits and challenges of e-learning, including the development of effective online courses, the use of interactive technologies, and the integration of e-learning with other aspects of tourism and hospitality operations.

Big data analysis and analytics have become essential tools for the tourism and hospitality industry, enabling businesses to gain insights into customer behavior, preferences, and trends. The book discusses the various techniques and tools used for big data analysis, including data mining, machine learning, and predictive modeling, and their applications in marketing, customer service, and operations management.

Finally, the book explores the use of recommendation systems in the tourism and hospitality industry, which aim to provide personalized recommendations to customers based on their past behavior and preferences. The book discusses the development of recommendation systems, the use of machine learning algorithms, and the challenges associated with implementing and maintaining recommendation systems.

In conclusion, this comprehensive open-access book provides a valuable resource for researchers, practitioners, and policymakers interested in the application of ICTs in the tourism and hospitality industry. It offers a comprehensive overview of the latest research and trends in the field, covering a wide range of topics such as augmented and virtual reality, website development, social media use, e-learning, big data analysis, analytics, and recommendation systems. By leveraging the power of ICTs, tourism and hospitality businesses can enhance their competitiveness, improve customer satisfaction, and drive sustainable growth.

Weight: 587g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031257513
Edition number: 1st ed. 2023