Anita Lavorgna

Information Pollution as Social Harm: Investigating the Digital Drift of Medical Misinformation in a Time of Crisis

Information Pollution as Social Harm: Investigating the Digital Drift of Medical Misinformation in a Time of Crisis

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The coronavirus pandemic has highlighted the potential harm of non-science-based health information and conspiratorial thinking, with individuals propagating harmful behaviors such as boycotting masks and physical distancing, opposing COVID-19 candidate vaccines, and promoting useless or even dangerous substances. This book explores how personal interactions online and the construction of group identities through an "us vs. them" narrative contribute to the creation and propagation of medical misinformation. It is essential reading for researchers, professionals, and scientific communication.

Format: Hardback
Length: 112 pages
Publication date: 30 April 2021
Publisher: Emerald Publishing Limited


The coronavirus pandemic has unfolded in a unique and unprecedented manner, challenging our understanding of past pandemics and recent outbreaks. With the increasing reliance on cyberspace for health-related decision-making and the marketing of health products, individuals have propagated non-science-based health (mis)information and conspiratorial thinking. This has led to harmful behaviors such as refusing to wear masks and practice physical distancing, actively opposing COVID-19 candidate vaccines, and promoting the use of ineffective or even dangerous substances to prevent or resist the virus.

By employing a virtual ethnography approach focused on Italian-speaking alternative lifestyle and counter-information online communities, this book explores the central role of personal interactions online and the construction of both personal and group identities through the development of an "us vs. them" narrative in the creation and propagation of medical misinformation.

This book is a valuable resource for researchers in the social, health, and data sciences, as well as professionals interested in scientific communication. It sheds light on the complex dynamics that drive the spread of misinformation and provides insights into strategies for combating it. The pandemic has highlighted the importance of accurate and reliable information, and this book contributes to the ongoing efforts to promote scientific literacy and combat misinformation in society.

Weight: 296g
Dimension: 159 x 237 x 14 (mm)
ISBN-13: 9781800715226

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