Shulph Ink
Innovating for the Middle of the Pyramid in Emerging Countries
Innovating for the Middle of the Pyramid in Emerging Countries
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- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
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Excellent- More about Innovating for the Middle of the Pyramid in Emerging Countries
Format: Hardback
Length: 300 pages
Publication date: 04 March 2021
Publisher: Cambridge University Press
This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation.
Weight: 742g
Dimension: 159 x 235 x 30 (mm)
ISBN-13: 9781108480192
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- Delivery within 2 - 3 days when ordering in the UK.
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- Returns policy: Return within 30 days of receipt for full refund.
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Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
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