Innovating Innovation: Leadership Tools to Make Revolutionary Change Happen for You and Your Business (For Readers of Trillion Dollar Coach or Innovation Lab Excellence)

#2 New Release in Industrial Management & Leadership ─ Breakthrough Innovation Tools for Successful Leadership
Innovating Innovation is a new book by David Morey that teaches how to unlock and drive day-to-day innovation in a business and gain a long-term competitive advantage. It synergizes classic innovation theories with an insurgent strategic model inspired by Steve Jobs and provides practical tools and guidance on building and leading teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It also illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation takes place.

\n Format: Hardback
\n Length: 318 pages
\n Publication date: 18 April 2019
\n Publisher: Mango Media
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#1 New Release in Industrial Management & Leadership ─ Breakthrough Innovation Tools for Successful Leadership

Innovation needs innovation: Innovation is broken. Business leadership is struggling to find ways to crack through corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America's leading strategic consultants, teaches, coaches, and guides you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage.

Make change and innovation happen: Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey's first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place.

Innovation can be taught: Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to "think different," to become a change leader, to go the "wrong" way to get to the right places.

After reading this new battlefield manual for innovation, you will:

Learn the Disruptive Periphery Concept and how it can help you identify new opportunities and create innovative solutions.

Understand the importance of customer-centric innovation and how to develop products and services that meet the needs and desires of your target market.

Learn how to lead and manage teams that are focused on innovation and creativity, and how to create a culture that supports and encourages innovation.

Learn how to identify and overcome barriers to innovation, such as organizational politics or cultural resistance.

Learn how to use technology and digital tools to facilitate innovation and create new business models.

Learn how to measure and evaluate the success of your innovation efforts and use data to drive continuous improvement.

Learn how to adapt and evolve your innovation strategy as your business and the market landscape change.

In conclusion, Innovating Innovation is a must-read for business leaders who want to stay ahead of the curve and drive real breakthrough in their organizations. By following the practical steps and strategies outlined in this book, you can unlock the potential of innovation and create a competitive advantage that will help you thrive in today's fast-paced and ever-changing business environment.

\n Weight: 486g\n
Dimension: 223 x 148 x 32 (mm)\n
ISBN-13: 9781633538443\n \n