Innovating with Impact: Economist Edge: books that give you the edge

In an era where innovation is essential, this guide shows how anyone can create innovations that deliver customer value, leveraging the right cultures and mindsets and using a range of methods and techniques.

Format: Paperback / softback
Length: 240 pages
Publication date: 09 March 2023
Publisher: Profile Books Ltd

In a world where innovation is akin to oxygen, this captivating read by Gopi Kallayil, Google, dispels the notion that innovation is solely the privilege of a select few who are blessed with eureka! moments that invariably yield groundbreaking new products. The truth is far more inclusive; anyone equipped with the appropriate tools, traits, and methodologies can embark on an innovative journey, generating substantial profits and even transforming the world.

In this enlightening guide, esteemed thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri unveil a strategic framework for creating innovations that truly resonate with customers. The Innovation Pyramid, their hallmark model, outlines a systematic process rooted in the right cultures and mindsets, employing a diverse array of methods, techniques, and themes to achieve the pinnacle of maximum impact. This book is a must-read for anyone seeking to unleash their creativity, innovate, enhance performance, and ultimately make a meaningful difference in the world.

Furthermore, this captivating guide is part of The Economist Edge series, a collection of books that equip readers with the tools and insights necessary to gain a competitive edge. Other titles in this series include Branding That Means Business, providing valuable insights into effective brand management and strategy.

Weight: 190g
Dimension: 197 x 128 x 17 (mm)
ISBN-13: 9781800810174
Edition number: Main