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Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion
Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion
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Excellent- More about Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion
This volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients, with chapters covering two leading churches and the strategies adopted by Pentecostalism in general. It shows that Prophetic Pentecostalism has gained a significant share of the market but has been associated with controversy, including the abuse of women and exploiting members and clients for financial gain.
Format: Paperback / softback
Length: 256 pages
Publication date: 25 August 2022
Publisher: Bloomsbury Publishing PLC
African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe are explored in this volume to understand how they attract and retain members and clients. The book covers two prominent churches, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD), and provides extensive coverage of the strategies adopted by Pentecostalism in general and African Traditional Religions. The book highlights that while Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and Southern Africa, it has also been associated with controversy, including the abuse of women and financial exploitation of members and clients. The book contributes to understanding the marketization of religion and its implications for society.
Dimension: 234 x 156 (mm)
ISBN-13: 9781350213272
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