Innovation from Emerging Markets: From Copycats to Leaders
Innovation from Emerging Markets: From Copycats to Leaders
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Format: Hardback
Length: 250 pages
Publication date: 25 March 2021
Publisher: Cambridge University Press
Advancing an integrative view that captures the diversity of innovation among companies and organizations in emerging markets, this book highlights the rapid evolution of emerging markets from imitators to innovation leaders. It will be of interest to scholars in the fields of innovation, entrepreneurship and international business.
Weight: 732g
Dimension: 158 x 236 x 32 (mm)
ISBN-13: 9781108486866
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