Innovation, Innovators and Business: Arab World Edition

This textbook provides a comprehensive and practical guide to innovation and entrepreneurship, covering creativity, methods, design thinking, lean startup, personal development, charisma, franchising, and case studies from the UAE. It is designed for an innovation and entrepreneurship course and offers valuable insights and worksheets for practical application.

Format: Paperback / softback
Length: 210 pages
Publication date: 15 December 2022
Publisher: Springer Verlag, Singapore

This comprehensive textbook delves into the intricate relationship between innovation and innovators, presenting them as integral components of a dynamic business equation. It explores a wide range of topics, including creativity, strategies for fostering creativity, design thinking, the lean startup and minimum viable product (MVP), personal development for entrepreneurs, charisma, franchising, and real-world cases from the UAE. With a focus on practicality and staying current, this textbook serves as an invaluable resource for students enrolled in innovation and entrepreneurship courses. It offers practical insights into various innovation frameworks and their practical applications, providing a clear understanding of creativity and the creative mindset. The book also delves into innovative methods, such as design thinking in practice, the lean startup methodology, and effective leadership techniques like charisma. It guides readers through the process of setting up a successful business, including developing go-to-market strategies, growth strategies, and managing change. Additionally, the textbook covers franchise management, offering valuable insights into the world of entrepreneurship and franchising. To enhance the learning experience, the book includes comprehensive worksheets that allow readers to apply the concepts learned in a hands-on manner. By consolidating innovation resources in one accessible and well-explained volume, this textbook caters to the needs of students, aspiring entrepreneurs, existing business owners, and innovation enthusiasts alike. It serves as a valuable guide, equipping readers with the knowledge and tools necessary to thrive in the ever-evolving landscape of innovation and entrepreneurship.

Weight: 361g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811974076
Edition number: 1st ed. 2023