Innovation Mechanisms in Start-ups: Practice, Strategies and Impacts

Innovation Mechanisms in Start-ups: Practice, Strategies, and Impacts is a practical resource for startups looking to innovate their business models in domestic and global markets. It emphasizes the value of strategic alliances with academic libraries, peer startups, and freelancers, as well as technological innovation for gathering feedback, prototyping, and conducting market research. It also highlights the need for regularly experimenting with new approaches, learning from mistakes, and enhancing current processes. The book links theoretical insights with practical experiences of startups amid the pandemic and presents the BMI-Pandemic 2.15 model, which provides 15 guidelines to follow for innovating business models in pandemics.

Format: Hardback
Length: 172 pages
Publication date: 09 December 2022
Publisher: Springer International Publishing AG

Innovation Mechanisms in Start-ups: Practice, Strategies, and Impacts is a comprehensive guide for startups seeking to innovate their business models in domestic and global markets. Its primary objective is to showcase the innovative practices adopted by startups during the pandemic, particularly in terms of value proposition innovation and business model innovation. To foster open innovation, the book emphasizes the importance of strategic alliances with academic libraries, peer startups, and freelancers. Through the use of real-life startup case studies, it demonstrates the significance of technological innovation in gathering feedback, prototyping, and conducting market research. The book offers valuable frameworks for technology evaluation and adoption, aiding startups in selecting technologies that align with their strategic objectives. It also stresses the importance of regularly experimenting with new approaches, learning from mistakes, and enhancing current processes. In the face of a pandemic, innovation becomes crucial for dispelling falsehoods, capitalizing on technological advancements, and forming strategic alliances. This book bridges theoretical insights with practical experiences of startups, providing valuable insights for entrepreneurs, academics, and researchers on how to enhance a company's innovative capacities and success rates. Additionally, the book presents the BMI-Pandemic 2.15 model, an expanded version of the Odyssey 3.14 model, which offers 15 guidelines for innovating business models during pandemics. This book is a valuable resource for anyone interested in entrepreneurship, academia, and research on innovation in challenging times.

Weight: 471g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031197406
Edition number: 1st ed. 2023