Inside Book Publishing

Inside Book Publishing is the classic introduction to the book publishing industry, covering all sectors and major themes, with case studies from industry experts. It is a seminal work for those in the profession and a guide for the potential publishers of the future.

Format: Paperback / softback
Length: 396 pages
Publication date: 27 August 2019
Publisher: Taylor & Francis Ltd

Now fully revised and updated for its sixth edition, Inside Book Publishing is the definitive introduction to the world of book publishing. Authored by Giles Clark and Angus Phillips, this comprehensive guide covers every aspect of the industry, from commercial fiction and non-fiction to educational publishing and academic journals. The authors delve into how publishers are adapting to a rapidly changing and interconnected world, where printed books have remained resilient alongside the rise of ebooks and the growth of audio. They explore key themes such as the development of digital products and the effective use of social media in book marketing. Additionally, they address the impact of internet retailing, rental models for students, and open access, where academic content is freely accessible to users.

Through captivating case studies from industry experts, the book offers insightful perspectives on topics such as crowdfunding, self-publishing, and author marketing strategies. It provides comprehensive overviews of the publishing process, including commissioning authors, product development, design and production, marketing, sales, and distribution. Whether you are a professional in the field or aspiring to become a publisher, Inside Book Publishing is a seminal work that offers invaluable insights and a comprehensive understanding of the industry. It is also a must-read for authors seeking a behind-the-scenes look at this exciting and dynamic sector.

Weight: 824g
Dimension: 245 x 174 x 16 (mm)
ISBN-13: 9781138577916
Edition number: 6 New edition