Robert S. Littlefield,Deanna D. Sellnow,Timothy L. Sellnow
Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach
Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach
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- More about Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach
Integrated Marketing Communications in Risk and Crisis Contexts explores the role of culture in risk and crisis communication, offering a model for understanding cultural variables and message processing among diverse publics. It emphasizes the importance of carefully crafted and strategically presented messages for desired outcomes.
Format: Paperback / softback
Length: 210 pages
Publication date: 15 September 2022
Publisher: Lexington Books
Integrated Marketing Communications in Risk and Crisis Contexts is a book in the Lexington Books Integrated Marketing Communication (IMC) series. The authors propose a culture-centered model for analyzing risk and crisis communication within the IMC framework to gain a deeper understanding of the diverse cultural factors that influence how risk and crisis messages are perceived and processed by various audiences, particularly multicultural and international groups. While the concept of IMC has been broad, when it comes to risk and crisis communication, the focus is quite specific. All communication and messages created and disseminated during a risk or crisis situation must be meticulously crafted and strategically presented to achieve the desired outcomes associated with the public's responses.
Dimension: 229 x 152 (mm)
ISBN-13: 9781793618795
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