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Claus Tintelnot

Integrated Product and Sales Management in B2B: Developing, Managing and Selling Technology Based Industrial Products Profitably

Integrated Product and Sales Management in B2B: Developing, Managing and Selling Technology Based Industrial Products Profitably

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  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
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  • More about Integrated Product and Sales Management in B2B: Developing, Managing and Selling Technology Based Industrial Products Profitably

Format: Paperback / softback
Length: 303 pages
Publication date: 28 December 2023
Publisher: Springer

This book describes the advantages of a high level of integration between product and sales management. The book is aimed at practitioners in the fields of corporate management, strategy, product management, sales and interested readers from other areas of the supply chain.


Dimension: 240 x 168 (mm)
ISBN-13: 9783658422264
Edition number: 1st ed. 2023

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