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Intelligent Marketing: Employing New-Age Technologies.

Intelligent Marketing: Employing New-Age Technologies.

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The importance of knowledge, technology, and intelligent marketing in responding to and implementing new-age technologies for a successful financial outcome and quality of life is emphasized.

Format: Paperback / softback
Length: 324 pages
Publication date: 05 January 2021
Publisher: SAGE Publications India Pvt Ltd


The digital transformation era is presenting a unique set of challenges and opportunities for businesses. To survive and thrive in this environment, companies must have a clear strategy for responding to and implementing new-age technologies. In this article, we will explore some specific tactics that companies can use to extract powerful insights from responding to and implementing new-age technologies.

One of the key strategies for extracting powerful insights from responding to and implementing new-age technologies is to have a clear understanding of the technology itself. This includes understanding its capabilities, limitations, and potential applications. Companies can use this knowledge to identify the most relevant technologies for their specific needs and to develop strategies for deploying them effectively.

Another important strategy is to focus on the customer experience. In the digital transformation era, customers are increasingly demanding personalized and convenient experiences. Companies can use new-age technologies such as artificial intelligence, machine learning, and data analytics to gain insights into customer behavior and preferences, and to develop products and services that meet their needs.

Collaboration is also a key strategy for responding to and implementing new-age technologies. Companies can work with partners, suppliers, and other stakeholders to develop new solutions and to share resources and expertise. This can help to accelerate the development of new technologies and to ensure that they are implemented effectively.

Finally, companies must have a clear vision and strategy for the future. The digital transformation era is rapidly changing, and companies must be able to adapt and evolve to stay competitive. This includes identifying new opportunities for growth and innovation, and developing strategies for achieving them.

In conclusion, the digital transformation era is presenting a unique set of challenges and opportunities for businesses. To survive and thrive in this environment, companies must have a clear strategy for responding to and implementing new-age technologies. This includes having a clear understanding of the technology itself, focusing on the customer experience, collaborating with partners, and having a clear vision and strategy for the future. By implementing these tactics, companies can extract powerful insights from responding to and implementing new-age technologies and position themselves for success in the years to come.

Weight: 420g
Dimension: 215 x 139 (mm)
ISBN-13: 9789353887094

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