Intercultural Communication for Global Business: How Leaders Communicate for Success

This new edition of Intercultural Communication: Principles and Practices focuses on communication as the foundation for management and global leadership, examining culture and communication in the global business environment to improve skills and effectiveness in intercultural communication.

Format: Paperback / softback
Length: 314 pages
Publication date: 31 August 2021
Publisher: Taylor & Francis Ltd

This comprehensive and updated new edition of Intercultural Communication: Principles and Practices is a valuable resource for anyone seeking to enhance their understanding and skills in this critical field. Focusing on communication as the foundation for management and global leadership, the book brings together principles and new theories to provide a comprehensive understanding of intercultural communication processes.

The text begins by emphasizing the importance of building awareness and knowledge about different cultures, practicing mindfulness, and then working on skill development. It examines the concepts associated with understanding culture and communication in the global business environment, helping readers to:

Understand intercultural communication processes: Gain a deep understanding of the cultural nuances, communication styles, and communication barriers that can arise in cross-cultural interactions.

Improve self-awareness and communication in intercultural settings: Develop the ability to recognize and reflect on one's own cultural biases, values, and communication styles, and learn strategies to communicate more effectively with people from different cultures.

Expand skills in identifying, analyzing, and solving intercultural communication challenges at work: Learn practical techniques and strategies for identifying and resolving intercultural communication issues, such as miscommunication, cultural differences, and conflict resolution.

Evaluate whether one's communication has been effective: Develop the skills to assess the effectiveness of one's communication in intercultural settings, and learn how to make adjustments and improvements to enhance communication outcomes.

In addition to its theoretical framework, the book includes fully updated case studies with an increased emphasis on non-US perspectives. These case studies showcase real-world applications of intercultural communication across various industries and regions, providing readers with practical insights and examples to apply in their own work.

Richly illustrated with new examples and activities, the text is designed to be an ideal companion for business students and managers who are dedicated to communicating more effectively in a globalized society. Whether you are working in international business, global marketing, or cross-cultural teams, this book will provide you with the tools and knowledge you need to succeed in today's interconnected world.

Weight: 698g
Dimension: 178 x 253 x 28 (mm)
ISBN-13: 9780367375560
Edition number: 2 New edition