Madeleine Bausch
Intercultural Transfer of Management Practices of German MNC to Brazil: The Interplay of Translation and Recontextualization
Intercultural Transfer of Management Practices of German MNC to Brazil: The Interplay of Translation and Recontextualization
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Format: Paperback / softback
Length: 389 pages
Publication date: 15 July 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil.
Weight: 549g
Dimension: 210 x 148 (mm)
ISBN-13: 9783658380557
Edition number: 1st ed. 2022
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