International Brand Strategy: A Guide to Achieving Global Brand Growth

The Internet allows all brands to market internationally, but most companies struggle to compete outside their home market. International Brand Strategy provides actionable techniques to guide organizations through the process, helping them build sales in foreign markets and thrive by maintaining price integrity and building brand equity. It offers a unique methodology for managing brands abroad that can be implemented for any product in any market, with pragmatic models and examples from global companies.

\n Format: Paperback / softback
\n Length: 272 pages
\n Publication date: 03 January 2021
\n Publisher: Kogan Page Ltd
\n

The Internet holds immense potential for brands to expand their market reach on a global scale. However, in reality, many companies face challenges when competing beyond their home market. This is where International Brand Strategy comes into play, offering valuable insights and practical techniques to guide organizations in their international branding endeavors. Written from a marketing practitioner's perspective, this book aims to level the playing field for companies seeking to expand their sales in foreign markets.

At its core, International Brand Strategy provides a comprehensive framework for building successful brands across borders. It helps companies develop effective strategies to penetrate new markets, maintain price integrity, and build brand equity simultaneously. By leveraging the guidance provided in this book, companies can hit the ground running in foreign markets, gaining a competitive advantage from day one.

One of the key strengths of International Brand Strategy is its unique methodology for managing brands abroad. This methodology can be applied to any product in any market, ensuring that companies can adapt their branding efforts to meet the specific needs and preferences of foreign consumers. The book offers pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever, and Apple, showcasing how these companies have successfully navigated the complexities of international branding.

International Brand Strategy is not just a theoretical guide; it is a practical tool that empowers companies to avoid costly mistakes and save months of trial and error. It helps readers recognize some of the most common pitfalls and provides practical tips to navigate the dynamics of price, product, and value from a foreign buyer's perspective. By understanding the cultural and economic nuances of different markets, companies can tailor their branding strategies to resonate with local consumers and achieve sustainable growth.

Furthermore, International Brand Strategy provides a conceptual framework to assess and improve brand equity both at home and abroad. It helps companies evaluate their current brand positioning, identify areas for improvement, and develop strategies to enhance their brand's value and reputation in the global marketplace. This comprehensive approach ensures that companies can maintain a strong presence in their home market while also expanding their reach and success in foreign markets.

In conclusion, International Brand Strategy is a must-read for marketing practitioners, business executives, and anyone interested in expanding their brand's global reach. It offers a comprehensive and practical approach to international branding, providing valuable insights and techniques to help companies succeed in the competitive global marketplace. By leveraging the guidance provided in this book, companies can build strong, sustainable brands that resonate with consumers worldwide and achieve long-term growth and success.

\n Weight: 426g\n
Dimension: 156 x 233 x 28 (mm)\n
ISBN-13: 9781789666298\n \n