International Business in the New Asia-Pacific: Strategies, Opportunities and Threats

The Asia-Pacific region has emerged as an economic force comparable to Europe and North America, and this book examines the economic, geopolitical, technological, demographic, and cultural forces that shape international business strategies in the region. It offers new insights into trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources.

Format: Paperback / softback
Length: 348 pages
Publication date: 19 December 2022
Publisher: Springer Nature Switzerland AG

The Asia-Pacific region has experienced a remarkable period of rapid growth, spanning over four decades, and has emerged as an economic force on par with Europe and North America. In this comprehensive examination, the book delves into the intricate interplay of economic, geopolitical, technological, demographic, and cultural factors that shape international business strategies in the Asia-Pacific region. It specifically focuses on the seismic shifts in the global business environment since the turn of the new century, addressing emerging opportunities and threats that exist within this dynamic region.

The book provides valuable insights into various aspects of international business, including trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. Through comprehensive and diverse analyses, it offers valuable perspectives to scholars, managers, policymakers, and stakeholders alike, aiding in their understanding of the complex dynamics of the international business landscape in the New Asia.

This book is not only engaging but also informative, presenting a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region. It raises important questions for debate and provides valuable avenues for future research. As such, it serves as a valuable resource for International Business scholars, global business professionals, and anyone interested in understanding the intricacies of doing business in this rapidly evolving region.

Weight: 557g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030876234
Edition number: 1st ed. 2022