International Business Strategy: Rethinking the Foundations of Global Corporate Success

This textbook provides an integrated perspective on the functioning and strategy of large multinational enterprises (MNEs), combining analytical rigor and managerial insight. It includes commentaries on seventy-four seminal articles and has been updated to include new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events.

Format: Paperback / softback
Length: 675 pages
Publication date: 23 September 2021
Publisher: Cambridge University Press

This comprehensive core textbook, designed for advanced undergraduate, graduate, and postgraduate students, seamlessly blends analytical rigor and managerial insight into the functioning and strategic dynamics of large multinational enterprises (MNEs). Authored by Verbeke and Lee, the text presents an original conceptual model that fosters student learning by offering an integrated perspective, rooted in both theory and practice. The discussion further enriches the learning experience with insightful commentaries on seventy-four seminal articles published in renowned journals such as the Harvard Business Review, Sloan Management Review, and California Management Review, showcasing how the key insights can be applied to real-world businesses engaged in international expansion initiatives, particularly as they venture into high-distance markets. In its third edition, this textbook has undergone a thorough update, incorporating new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will greatly benefit from the revised case studies, enhanced learning features, and an extensive array of online resources.

Weight: 1006g
Dimension: 170 x 243 x 32 (mm)
ISBN-13: 9781108738378
Edition number: 3 Revised edition