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John Wild,Kenneth Wild

International Business: The Challenges of Globalization, Global Edition

International Business: The Challenges of Globalization, Global Edition

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  • More about International Business: The Challenges of Globalization, Global Edition


The 9th Edition of International Business: The Challenges of Globalization uses a cultural focus to present real-world examples and engaging features to bring international business to life. It also includes a unique organizing framework and employability skills to help students understand how the concepts learned will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world, and MyLab Management personalizes the learning experience and improves results for each student.

Format: Paperback / softback
Length: 448 pages
Publication date: 01 May 2019
Publisher: Pearson Education Limited


International Business: The Challenges of Globalization is a comprehensive textbook designed specifically for courses in international business. It employs a cultural focus to help students understand key concepts in the field. The 9th Edition of the book uses a unique organizing framework to facilitate student understanding of how the elements of international business are interconnected. With a strong emphasis on employability skills, students learn how the concepts covered in this course can apply to their future careers.

To ensure that the material remains up-to-date with the rapidly changing world of international business, it has undergone thorough updates based on ongoing changes. Additionally, the book is available with MyLab Management, a digital platform that personalizes the learning experience and enhances student results.

MyLab Management offers a range of interactive tools and resources, including online quizzes, practice exams, and multimedia content, to help students reinforce their understanding of the course material. It also provides access to Pearson eText, an online textbook with additional resources and interactive features.

The textbook is authored by trusted experts in the field, who bring their extensive knowledge and experience to the table. The content is presented in a clear and concise manner, making it accessible to students of all backgrounds.

In conclusion, International Business: The Challenges of Globalization is an excellent textbook for courses in international business. Its cultural focus, unique organizing framework, emphasis on employability skills, and up-to-date content make it an invaluable resource for students seeking to gain a comprehensive understanding of the field. With the addition of MyLab Management, students can further enhance their learning experience and achieve better results.

Weight: 892g
Dimension: 276 x 218 x 14 (mm)
ISBN-13: 9781292262253
Edition number: 9 ed

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