International Case Studies in Event Management

This international case study book provides 27 expertly curated case studies on events management, with detailed implementation instructions for instructors to maximize student participation and learning. Developed by industry experts, the case studies cover topics such as macro impacts of events, success criteria in event operations, and preparing future professionals with the necessary skills and competencies. Easy to use and international in scope, it is an ideal study resource for higher and vocational education.

Format: Hardback
Length: 230 pages
Publication date: 01 February 2024
Publisher: Taylor & Francis Ltd

This comprehensive international case study book offers a rich collection of 27 meticulously curated case studies on the captivating topic of event management. Each case study is accompanied by detailed implementation instructions designed to engage and maximize student participation and learning. Enriched with insightful questions, diagrams, and data, these case studies have been crafted by industry experts and practitioners with the sole purpose of fostering an interactive teaching experience that revolves around real-world scenarios within the dynamic events industry.

Logically structured and thoughtfully organized, each case study includes an aim and objectives, expected learning outcomes, necessary background knowledge, step-by-step implementation guidelines for both classroom and online settings, as well as suggestions for additional reading resources. The diverse range of topics covered in this volume spans from the macro impacts of events on destinations to the critical success criteria in event operations. With the ultimate goal of preparing future professionals for success in the events industry, this book offers a comprehensive and practical approach.

Designed to be user-friendly and accessible to a global audience, this volume is an invaluable study resource for higher and vocational education. Its unique teaching-led approach makes it an essential study tool for instructors and students alike, fostering a deeper understanding of the complexities and challenges of event management. Whether you are an aspiring event planner, a seasoned industry professional, or a educator seeking innovative teaching materials, this case study book is a must-have resource that will enhance your knowledge and skills in this dynamic field.

Weight: 630g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032487083