International Case Studies in Tourism Marketing

The first book of case studies dedicated to tourism marketing adopts an analytical approach to help the reader critically engage with the content, with an international scope and authorship.

Format: Hardback
Length: 244 pages
Publication date: 09 June 2022
Publisher: Taylor & Francis Ltd

The first comprehensive book of case studies in tourism marketing, this groundbreaking work takes an analytical approach to each case, presenting the content in a uniform format that encourages critical engagement by the reader. With a global perspective and a diverse range of authorship, the book draws on the expertise and experience of a wide array of tourism experts, making it an invaluable resource for scholars, practitioners, and students alike.

The book's chapters are organized in a logical and coherent manner, beginning with an introduction that provides an overview of the field of tourism marketing. Each case study is then presented in a structured format, including a brief background, a description of the problem or challenge faced by the tourism organization, and a detailed analysis of the strategies and tactics employed to address the issue.

Throughout the book, the authors employ a rigorous analytical framework to evaluate the effectiveness of the various marketing strategies and techniques employed by the tourism organizations. They draw on a wide range of theoretical frameworks and empirical research to support their arguments and provide insights into the complex dynamics of tourism marketing.

One of the key strengths of this book is its international scope. The cases presented cover a wide range of tourism destinations and industries, including hospitality, travel, and entertainment. This diversity ensures that the book is relevant to practitioners and students working in a variety of settings and provides a rich source of insights and inspiration.

Another notable feature of the book is its authorship. The authors are drawn from a diverse range of backgrounds and expertise, including marketing, tourism, and hospitality. This ensures that the book offers a multi-faceted perspective on tourism marketing and provides a comprehensive understanding of the field.

In conclusion, The First Book of Case Studies in Tourism Marketing is a groundbreaking work that sets a new standard for research in the field. With its analytical approach, international scope, and diverse authorship, the book provides a valuable resource for scholars, practitioners, and students alike. It is an essential read for anyone interested in understanding the complex dynamics of tourism marketing and developing effective strategies and tactics for the industry.

Weight: 660g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032023151