International Communication: Continuity and Change

The third edition of International Communication examines the changes in international media and communication, including the expansion of media and telecommunications corporations, and their impact on audiences in different cultural contexts.

Format: Paperback / softback
Length: 392 pages
Publication date: 27 December 2018
Publisher: Bloomsbury Publishing PLC

The third edition of International Communication delves into the profound transformations that have occurred, and continue to unfold at an astonishing pace, in the realm of international media and communication. Building upon the success of its predecessors, this comprehensive book provides a comprehensive mapping of the expansion of media and telecommunications corporations within the broader macro-economic context of liberalization, deregulation, and privatization. It then proceeds to examine the far-reaching impact of this growth on audiences across diverse cultural contexts, from regional, national, and international perspectives. Within each chapter, engaging case studies are presented, serving as exemplars that illustrate the key concepts and arguments discussed.

International Communication, in its third edition, takes a comprehensive look at the significant changes that have taken place and are ongoing in the world of international media and communication. This book builds upon the success of its predecessors by providing a detailed exploration of the expansion of media and telecommunications corporations within the context of liberalization, deregulation, and privatization. It then delves into the profound impact of this growth on audiences across different cultural contexts, from regional, national, and international perspectives.

The third edition of International Communication is organized into five chapters, each dedicated to a specific aspect of the evolving media and communication landscape. In the first chapter, the authors provide an overview of the historical development of international media and communication, highlighting the key events, trends, and developments that have shaped the field. They also discuss the role of international organizations, such as the United Nations and the World Trade Organization, in regulating and promoting global media and communication.

The second chapter focuses on the expansion of media and telecommunications corporations in different regions of the world. The authors examine the economic, political, and cultural factors that have contributed to the growth of these corporations and the impact they have had on local media industries and audiences. They also explore the challenges and opportunities that arise from the increasing globalization of media and communication.

In the third chapter, the authors examine the impact of media and communication on audiences across different cultural contexts. They explore the ways in which different cultures interpret and respond to media messages, the role of media in shaping cultural identities, and the ways in which media can promote or perpetuate social inequality. The chapter also includes case studies that illustrate the ways in which media and communication can impact individuals and communities in different parts of the world.

The fourth chapter explores the role of media and communication in promoting global citizenship and social responsibility. The authors discuss the ways in which media can raise awareness about important social issues, promote social change, and foster international cooperation. They also examine the challenges and risks associated with the use of media for these purposes, such as the spread of misinformation and the potential for media to exacerbate social divisions.

The fifth chapter focuses on the future of international media and communication. The authors discuss the emerging trends and technologies that are shaping the field, such as the rise of digital media, the increasing importance of data and analytics, and the growing influence of artificial intelligence. They also examine the challenges and opportunities that these trends present for media and communication professionals, such as the need for new skills and competencies and the potential for new forms of media and communication to promote social justice and equality.

Throughout the third edition of International Communication, the authors use engaging case studies and examples to illustrate the key concepts and arguments discussed. These case studies cover a wide range of topics, including media ownership, content regulation, media diversity, and the impact of media on political discourse. The authors also draw on a wealth of research and data to support their arguments and provide a comprehensive analysis of the current state of international media and communication.

In conclusion, the third edition of International Communication is a valuable resource for anyone interested in the field of media and communication. It provides a comprehensive and up-to-date analysis of the changes that have taken place in the world of international media and communication, and the impact of these changes on audiences across different cultural contexts. The book is well-written, accessible, and engaging, and it will be of interest to students, scholars, and professionals in the field of media and communication.

Weight: 624g
Dimension: 228 x 151 x 31 (mm)
ISBN-13: 9781780932651
Edition number: 3 ed