International Hospitality Management

International Hospitality Management combines global hospitality operations with contemporary management principles to provide a critical view of management practices in a multicultural context. It includes new content on culture, consumer behavior, globalization, sustainability, global politics, food and drink trends, emerging BRIC countries, and service design and delivery. It also has updated and new international case studies and a companion website with resources for students and lecturers.

Format: Hardback
Length: 392 pages
Publication date: 01 January 2021
Publisher: Taylor & Francis Ltd

International Hospitality Management is a comprehensive and cutting-edge textbook that seamlessly blends the latest advancements in global hospitality operations with contemporary management principles. It offers a critical examination of management practices and traditional theories, analyzing their appropriateness in the multicultural context of the hospitality and tourism industries. By delving into the cultural factors that shape strategies and performances, this book aims to enhance the reader's understanding of the complex dynamics at play within these industries.

Since its previous edition, this book has undergone a significant update to incorporate the latest trends and developments in the field. It now includes comprehensive coverage of various topics, including:

Theories of culture: This chapter explores the profound impact of culture on individuals, organizations, and society. It examines the various cultural dimensions, such as values, beliefs, and behaviors, and how they shape consumer behavior and decision-making processes in the hospitality industry.

Consumer behavior: Understanding consumer behavior is crucial for hospitality managers to tailor their services and offerings to meet the evolving needs and preferences of guests. This chapter provides insights into consumer psychology, consumer decision-making, and consumer satisfaction, enabling managers to create exceptional experiences and build strong customer relationships.

Globalization: The world is becoming increasingly interconnected, and the hospitality and tourism industries are no exception. This chapter explores the implications of globalization on hospitality operations, including market expansion, competition, and the need for cultural sensitivity and adaptability.

Technology and social media: The rise of technology and social media has transformed the way businesses operate, and the hospitality industry is no exception. This chapter examines the impact of technology on guest experiences, marketing strategies, and customer service, and provides practical strategies for leveraging these tools to enhance the guest experience and build brand loyalty.

Sustainability: As concerns about environmental sustainability grow, the hospitality industry is taking steps. This chapter explores the principles of sustainable hospitality, including waste management, energy conservation, and social responsibility, and provides practical strategies for implementing sustainable practices in hospitality organizations.

Global politics: The political landscape is increasingly complex and interconnected, and the hospitality industry is not immune to its effects. This chapter examines the impact of global politics on hospitality operations, including trade policies, geopolitical

Food and drink trends: The culinary landscape is constantly evolving, and the hospitality industry is at the forefront

Emerging BRIC countries: The emerging BRIC countries, namely Brazil, Russia, India, and China, are experiencing rapid economic growth and are becoming increasingly important global players. This chapter explores the opportunities and challenges faced by hospitality organizations in these countries, including market entry strategies, cultural considerations, and the need for local expertise.

Service design and delivery: Service design and delivery are critical components of the hospitality industry, as they directly impact the guest experience. This chapter examines the principles of service design and delivery, including customer-centricity, empathy, and personalization, and provides practical strategies for creating exceptional service experiences.

In addition to these updates, the book also includes a new chapter on Hospitality Operations Management, which provides a comprehensive overview of location strategies, supply chain management, service delivery, service failure, and recovery from a global perspective. This chapter emphasizes the importance of understanding the unique challenges and opportunities that arise in the context of global hospitality operations, and offers practical insights and strategies for managing operations effectively in a diverse and interconnected world.

Throughout the book, numerous international case studies are presented to illustrate real-world applications of the concepts and theories discussed. These case studies showcase the successes and challenges faced by hospitality organizations in different regions and cultures, providing valuable insights and lessons for practitioners and scholars alike. Review questions and summaries are also included to aid understanding and further knowledge acquisition.

Moreover, this book is extensively illustrated with diagrams, charts, and images, making it visually appealing and accessible to a wide range of readers. It is designed to be a valuable resource for students, educators, and professionals in the hospitality and tourism industries, as well as anyone interested in gaining a deeper understanding of the cultural factors that influence strategies and performances in these industries.

In conclusion, International Hospitality Management is a comprehensive and timely textbook that offers a comprehensive and cutting-edge perspective on global hospitality operations and management. By blending the latest developments in the field with contemporary management principles, it provides readers with a critical understanding of the cultural factors that shape strategies and performances in the hospitality and tourism industries. The book industry. The book's extensive update ensures that it remains relevant to the latest trends and developments, making it an invaluable resource for students, educators and professionals alike.

Dimension: 246 x 189 (mm)
ISBN-13: 9781138780972
Edition number: 2 New edition