Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era

Into the Metaverse is a must-read for executives looking to understand the Metaverse's potential impact on business, technology, and society. It provides insights into the metaverse's definition, how it works, and why it will soon be a major player in these areas. The book covers topics such as making money in the metaverse, leading in the metaverse, managing the metaverse function within organizations, and protecting the metaverse. It also highlights the importance of Web3 in enabling the Metaverse and the potential for it to upend our lives and businesses in the same way that social media did.

Format: Hardback
Length: 224 pages
Publication date: 19 January 2023
Publisher: Bloomsbury Publishing PLC

An illuminating insight into the Metaverse - what it is, how it works, and why it will soon be playing a major role in business, technology, and society. In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world's first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book, you'll find a wealth of information on issues such as: - What is the metaverse and what it means for your brand, organization, or company? - How to make money in the metaverse through understanding the underlying concepts behind it, such as gaming, synthetic media, spatial computing, and artificial intelligence. - How to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing. - Who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer. - Finally, how to protect the metaverse and action steps you can take towards the future. Essential reading for any executive, Into the Metaverse will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places, and things, will help enable the successor state to today's mobile internet - the Metaverse. It will bring together and merge our physical and digital lives, and - in the same way that social media upended our lives and our businesses - the Metaverse will shake things up even more. Into the Metaverse is the essential business guide to understanding the ground-breaking technology that is transforming the way we live and work.

Weight: 468g
Dimension: 161 x 243 x 25 (mm)
ISBN-13: 9781399401807