Introducing Audiovisual Translation

This user-friendly introduction to audiovisual translation and media localisation provides comprehensive insights into various modalities, historical background, and practical examples, making it an invaluable resource for students, translators, and educators in the field.

Format: Paperback / softback
Length: 216 pages
Publication date: 30 September 2024
Publisher: Taylor & Francis Ltd

Audiovisual translation (AVT) is a complex and diverse field that encompasses the translation of audiovisual content from one language to another. It differs from traditional written text translation in several ways, including the use of visual and auditory elements, the need for cultural adaptation, and the challenges of synchronizing audio and video. This user-friendly introduction offers comprehensive insights into all facets of AVT and media localisation, serving as a comprehensive guide spanning seven chapters.

Chapter 1 provides an overview of AVT, including its history, definitions, and the various modalities of AVT. It highlights the importance of AVT in today's globalized world and discusses the challenges that translators face when working with audiovisual content.

Chapter 2 explores the historical backdrop of AVT, tracing its origins back to the early days of cinema and television. It discusses the development of different AVT modalities and the impact of technological advancements on the field.

Chapter 3 focuses on interlingual subtitling, one of the most common AVT modalities. It covers the process of subtitling, including the selection of appropriate subtitles, the timing of subtitles, and the use of language and cultural references.

Chapter 4 discusses dubbing, another popular AVT modality. It covers the process of dubbing, including the selection of appropriate voice actors, the synchronization of audio and video, and the cultural adaptation of the content.

Chapter 5 explores voice-over, a technique used to provide narration or commentary in audiovisual content. It covers the process of voice-over, including the selection of appropriate voice actors, the synchronization of audio and video, and the cultural adaptation of the content.

Chapter 6 focuses on subtitling for the deaf and hard of hearing. It covers the process of subtitling for this audience, including the use of sign language, the synchronization of audio and video, and the cultural adaptation of the content.

Chapter 7 explores live subtitling, a technique used to provide subtitles in real-time during live events. It covers the process of live subtitling, including the selection of appropriate subtitles, the synchronization of audio and video, and the cultural adaptation of the content.

In addition to these chapters, the book includes a range of practical examples in various languages, including English, Spanish, French, and Arabic. These examples provide a valuable insight into the challenges and opportunities of AVT and media localisation.

Designed for those exploring various AVT forms, budding audiovisual translators, and those interested in contemporary AVT trends and research, this book is an invaluable resource for students of translation and linguistics and for educators in AVT across higher education and media localisation programmes.

Weight: 354g
Dimension: 156 x 233 x 16 (mm)
ISBN-13: 9780367481230