Introduction to Business Analytics

This book covers quantitative analysis in business for undergraduate and graduate students, with an emphasis on Tableau and additional tools like Data Analysis Toolpak and SOLVER.

Format: Paperback / softback
Length: 192 pages
Publication date: 30 December 2020
Publisher: Business Expert Press

This comprehensive book delves into essential concepts related to quantitative analysis in the business realm, specifically designed to cater to business students at both undergraduate and graduate levels enrolled in introductory core courses. The field of business analytics has emerged as a pivotal focus in business curricula, underscoring the importance of acquiring robust quantitative skills and a deep understanding of fundamental principles. In response to this demand, this second edition has been meticulously revised and expanded to include comprehensive coverage of Tableau, a highly valuable software tool for business analytics. This addition complements the previously discussed tools, such as Excel, encompassing Data Analysis Toolpak and SOLVER, enhancing the readers' toolkit for data manipulation and analysis.

The book begins by introducing the fundamental principles of quantitative analysis, providing a solid foundation for students to build upon. It explores various topics, including statistical concepts, probability theory, and mathematical modeling, which are crucial in understanding and interpreting data. Through practical examples and case studies, the book demonstrates how these concepts can be applied to real-world business scenarios, enabling students to apply their knowledge to solve complex problems and make informed decisions.

One of the key strengths of this book is its emphasis on practical applications. It provides step-by-step instructions and examples that guide students through the process of data collection, analysis, and interpretation using Excel and Tableau. This hands-on approach allows students to apply their knowledge directly to real-world business situations, enhancing their understanding and retention of the material.

Furthermore, the book recognizes the growing importance of data visualization in business analytics. It includes comprehensive coverage of Tableau, a powerful software tool that enables users to create interactive and visually appealing dashboards and reports. This feature not only enhances the presentation of data but also facilitates deeper insights and understanding, allowing students to identify patterns, trends, and opportunities that may have otherwise gone unnoticed.

In addition to its theoretical foundations, the book also addresses the ethical considerations and challenges associated with quantitative analysis in business. It emphasizes the importance of responsible data usage, privacy protection, and the avoidance of biases and assumptions in data interpretation. This ethical dimension adds depth and relevance to the book, equipping students with the skills and knowledge necessary to navigate the complex ethical landscape of modern business.

Overall, this second edition of Quantitative Analysis in Business is an invaluable resource for business students seeking to excel in the field of business analytics. It provides a comprehensive and practical approach to quantitative analysis, equipping students with the skills and knowledge necessary to make informed decisions, solve complex problems, and drive success in the competitive business landscape. Whether you are a novice or an experienced business professional, this book will be a valuable companion on your journey toward quantitative excellence.

ISBN-13: 9781953349743
Edition number: 2 Revised edition