Introduction to Digital Economics: Foundations, Business Models and Case Studies

Innovations and developments in technology have led to the growth of the digital economy, which is based on digital goods and services. This book explores the impact of technological innovations on the business landscape, including social media, cryptocurrencies, crowdsourcing, and online gaming, and provides examples of successful business models in the digital economy. It also highlights the evolution of contemporary economics within the digital stratosphere and offers models and tools for analysis and application.

Format: Hardback
Length: 353 pages
Publication date: 13 August 2021
Publisher: Springer Nature Switzerland AG

Innovations and advancements in technology have played a pivotal role in shaping the landscape of the economy, leading to the emergence of the digital economy. This comprehensive book aims to delve into the profound impact of technological innovations, such as social media, cryptocurrencies, crowdsourcing, and online gaming, on the contemporary business world. By exploring the various business models employed in the digital economy, including those of prominent companies like Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb, readers will gain a comprehensive understanding of the opportunities and challenges that arise in this dynamic realm.

The book traces the evolution of contemporary economics within the digital stratosphere, highlighting the intricate ecosystem that constitutes this field. It provides a foundational text with case studies, interspersed with anecdotes on historical technological innovations that have shaped markets. The authors offer valuable models and tools for analysis, along with engaging activities that encourage readers to reflect, analyze, and apply the knowledge and tools presented in each chapter.

In conclusion, Introduction to Digital Economics serves as a comprehensive and insightful guide to the world of digital economics. Whether you are a student, practitioner, or simply interested in understanding the evolving dynamics of the modern economy, this book offers valuable insights and perspectives that will enhance your understanding of this rapidly evolving field.

Weight: 704g
Dimension: 322 x 253 x 29 (mm)
ISBN-13: 9783030782368
Edition number: 2nd ed. 2021