DimitriKoumbis
Introduction to Fashion Retailing: From Managing to Merchandising
Introduction to Fashion Retailing: From Managing to Merchandising
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- Condition: Brand new
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Dimitri Koumbis is the ideal guide for those taking their first steps into the fast-paced world of retail, offering an Introduction to Fashion Retailing that covers the history of retail design, consumer behavior, fast fashion, and corporate social responsibility, as well as professional techniques through case studies of international retailers.
Format: Paperback / softback
Length: 168 pages
Publication date: 25 March 2021
Publisher: Bloomsbury Publishing PLC
If you're embarking on your journey into the dynamic realm of retail, look no further than Dimitri Koumbis—a renowned merchandiser, store designer, retailer, and educator. In his comprehensive guide, "An Introduction to Fashion Retailing," Dimitri takes you on a captivating journey, encompassing the history of retail design, the intricacies of consumer behavior, the phenomenon of fast fashion, and the critical aspects of corporate social responsibility.
But that's not all—you'll also gain valuable professional techniques through in-depth case studies of international retailers like LVMH, Estée Lauder, and ASOS. This revised edition offers expanded coverage of omnichannel retail approaches, retail KPIs, and a glimpse into future retail trends across brick-and-mortar, e-commerce, and technology.
Furthermore, a brand-new chapter dedicated to visual merchandising delves into the significance of the stores' overall design and visual representation of products. This chapter underscores the importance of creating an immersive and captivating shopping experience for your customers.
So, whether you're a budding entrepreneur, a retail professional seeking to enhance your skills, or simply someone with a passion for fashion and retail, "An Introduction to Fashion Retailing" is your indispensable companion. With Dimitri's expertise and insights, you'll gain the knowledge and tools needed to thrive in this ever-evolving industry.
Weight: 378g
Dimension: 160 x 230 x 11 (mm)
ISBN-13: 9781350098275
Edition number: 2 ed
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