Professor Joshua Paul Dale
Irresistible: How Cuteness Wired our Brains and Conquered the World
Irresistible: How Cuteness Wired our Brains and Conquered the World
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Excellent- More about Irresistible: How Cuteness Wired our Brains and Conquered the World
The BBC Radio 4 Book of the Week, "Irresistible: The Rise of Cuteness," explores the psychology of cuteness and its global impact. It explains how the cute aesthetic spread from pop brands to Lolita fashion, kids' cartoons, and Hello Kitty, and investigates the ancient origins of Japan's kawaii culture. Understanding the psychology of cuteness can help answer evolutionary history and animal domestication questions.
Format: Hardback
Length: 288 pages
Publication date: 26 October 2023
Publisher: Profile Books Ltd
Fascinating, this BBC Radio 4 Book of the Week will forever change your perception of Hello Kitty and Pokémon.
Mail on Sunday delves into the intriguing question of why some things are deemed cute, while others are not. It explores the fascinating phenomenon of cuteness and its impact on our brains when we encounter something adorable. The book also traces the global spread of cuteness, from Hello Kitty to Disney characters.
Cuteness is a complex phenomenon that intertwines culture and biology. The sight of a cute animal triggers powerful psychological instincts, such as our desire to care and protect. However, there is a deeper story behind the widespread appeal of Japanese cats and saccharine greetings cards.
Joshua Paul Dale, a pioneer in the emerging field of cuteness studies, explains how the cute aesthetic has permeated various aspects of global culture, from pop brands to Lolita fashion, kids' cartoons, and the unstoppable rise of Hello Kitty.
Irresistible delves into the surprisingly ancient origins of Japan's kawaii culture and uncovers the cross-cultural pollination of the globalized world. By understanding the psychology of cuteness, we can gain insights into some of the most significant questions in evolutionary history and the mysterious origins of animal domestication.
This book is a captivating cultural history of cuteness, offering a revealing look at how our most powerful psychological impulses have shaped global style and culture. It will captivate readers with its fascinating insights and anecdotes, making them see the world through a new lens.
Weight: 404g
Dimension: 145 x 224 x 29 (mm)
ISBN-13: 9781788162388
Edition number: Main
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