ISE Microeconomics and Behavior

Microeconomics and Behavior by Robert Frank explores the relationship between economic analysis and human behavior, using core analytical tools and diverse examples to empower students to become "Economic Naturalists." Connect is the only integrated learning system that adapts to deliver precisely what students need, when they need it, and how they need it.

\n Format: Paperback / softback
\n \n Publication date: 17 November 2020
\n Publisher: McGraw-Hill Education
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Microeconomics and Behavior, by Robert Frank, delves into the fundamental principles of microeconomics while examining the intricate interplay between economic analysis and human behavior. This comprehensive textbook offers a rich array of examples and applications, showcasing the power and adaptability of the economic way of thinking. It encourages students to embrace their role as "Economic Naturalists," enabling them to perceive the ordinary aspects of daily life with a fresh perspective.

Connect, the sole integrated learning system, stands out as a transformative tool that empowers students by continuously adapting to their individual needs. It ensures that students receive the precise information, at the right time, and in the most effective manner, enhancing the engagement and effectiveness of their classroom learning experience.

Through its innovative approach, Connect fosters a deep understanding of microeconomics and behavior, equipping students with the skills and knowledge necessary to navigate the complex world of economics. Whether they aspire to careers in business, finance, or policy, this textbook serves as a valuable resource, guiding them toward becoming informed and responsible global citizens.

\n Weight: 1110g\n
Dimension: 215 x 274 x 24 (mm)\n
ISBN-13: 9781260575644\n
Edition number: 10 ed\n