ISE Social Psychology

Social Psychology connects students to the science of us, thinking critically about everyday behaviors, and appreciating the world around us.

Format: Paperback / softback
Length: 658 pages
Publication date: 20 November 2018
Publisher: McGraw-Hill Education

Social psychology is a fascinating field that delves into the intricate workings of the human mind, emotions, and behaviors in the ever-changing world we inhabit. It provides students with a comprehensive understanding of the complex interplay between individuals and their environment, helping them to navigate the complexities of social interactions and relationships.

By exploring the principles of social psychology, students gain valuable insights into the factors that influence our thoughts, feelings, and actions. They learn to critically evaluate the behaviors of others and develop a deeper appreciation for the diverse cultures, backgrounds, and perspectives that shape our society.

One of the key strengths of social psychology is its ability to bridge the gap between academic knowledge and real-world applications. Through its research and theories, social psychology provides valuable tools and strategies for improving communication, resolving conflicts, and promoting social change. Whether it's understanding the motivations behind consumer behavior, designing effective marketing campaigns, or fostering positive social interactions, social psychology offers practical solutions to a wide range of social and psychological challenges.

In this edition, esteemed author David Myers is once again joined by respected psychology professor and generational differences researcher Jean Twenge, in presenting an integrated learning program designed specifically for today's students. Together, they bring a wealth of knowledge and expertise to the table, ensuring that students receive a comprehensive and engaging introduction to the field of social psychology.

Throughout the book, students are guided through a series of engaging chapters that cover key topics such as social cognition, attitudes, emotions, and interpersonal relationships. Each chapter is accompanied by real-world examples and case studies, helping students to apply the principles learned to practical situations and gain a deeper understanding of the complexities of human behavior.

In addition to its academic value, social psychology also has significant implications for personal growth and well-being. By developing empathy, self-awareness, and social skills, students can improve their relationships, build stronger communities, and contribute to a more inclusive and just society.

In conclusion, social psychology is a dynamic and interdisciplinary field that offers students a wealth of knowledge and skills for understanding and navigating the world around us. Whether you're interested in pursuing a career in psychology, social work, or any other field, studying social psychology can provide you with the tools and insights you need to succeed and make a positive impact on the world. So, let's embark on this journey of exploration and discovery, and unlock the secrets of the human mind and behavior.

Weight: 1170g
Dimension: 270 x 196 x 21 (mm)
ISBN-13: 9781260085280
Edition number: 13 ed