It Really Is Just Good Business: The art of operating a responsible, ethical, AND PROFITABLE small business

It Really Is Just Good Business is a must-read for solopreneurs, freelancers, and micro and small business owners who want to build and sustain a profitable business. The author, with 50 years of experience working with small businesses, offers a practical and conversational approach to business, providing examples, business wisdom, and case studies. The book emphasizes the importance of authenticity and making a meaningful contribution to society, and warns against the dangers of greed and inauthenticity.

Format: Paperback / softback
Length: 224 pages
Publication date: 29 September 2023
Publisher: John Hunt Publishing

It Really Is Just Good Business is a must-read for all solopreneurs, freelancers, and micro and small business owners who aspire to build and sustain a profitable venture. The business landscape has undergone a significant transformation, and the old rules of greed have taken center stage for far too long. However, this book offers a refreshing perspective that challenges the notion that allegiance to money alone is the key to success. In fact, organizations that prioritize people and the planet alongside profit will ultimately achieve greater profitability and sustainability in the long run.

The author, Jill Poet, brings a wealth of 50 years of experience working with small businesses at a grassroots level. She emphasizes that she is not an academic or a sustainability consultant, but rather draws on her practical insights and hands-on business background to provide valuable advice. What sets this book apart is its pragmatic, conversational style, which makes it accessible and relatable to solopreneurs, freelancers, and micro and small business owners.

The author offers a thought-provoking yet realistic and easy-to-understand approach to a better way of operating. She provides practical examples, business wisdom, and case studies to support her arguments, making it a valuable resource for anyone seeking to build a fantastic business that feeds both their soul and their bank account.

One of the key messages of the book is the importance of authenticity. The author warns against the dangers of being inauthentic, whether it's in your business practices, your relationships with clients, or your personal life. She shares examples of what can happen when individuals or organizations fail to align their values with their actions, including reputational damage, loss of customers, and even legal consequences.

In addition to offering practical advice, the book also provides a roadmap for building a sustainable business. The author emphasizes the importance of considering the impact of your business on society and the environment, and offers strategies for reducing your carbon footprint, promoting social responsibility, and creating a positive workplace culture.

While It Really Is Just Good Business may not be for everyone, it is a valuable resource for those who are committed to building a successful and sustainable business. The author's passion for helping solopreneurs, freelancers, and micro and small business owners thrive is evident in every page, and her practical insights and case studies provide valuable guidance for anyone seeking to make a meaningful contribution to society while running a profitable venture.

Weight: 266g
Dimension: 140 x 216 x 17 (mm)
ISBN-13: 9781803411941