The media is a crucial factor in how a company or organization is perceived, and this insider's guide provides readers with the tools to achieve media success. It covers the different media sectors, newsroom operations, editorial pieces, and the use of the Internet as a news vehicle.

Format: Hardback
Publication date: 01 January 2021
Publisher: Taylor & Francis Ltd

The media is a powerful force that shapes how a company or organization is perceived by the public. This insider's guide to media handling provides readers with the tools and knowledge necessary to achieve media success. Written by a former ITN and Daily Mail journalist who is now a media and crisis consultant, the book offers an in-depth examination of the different media sectors, including TV, radio, and print, and how to make your stories relevant to them.

The author begins by explaining the different desks and deadlines in a newsroom and how to take advantage of them. He then analyzes the different types of editorial pieces, including news and features, and explains when to target each. The book also includes coverage of the use of the Internet as a vehicle for news.

One of the key themes of the book is the importance of storytelling. The author emphasizes that stories should be engaging, relevant, and timely, and that they should be told in a way that resonates with the audience. He provides examples of successful stories and explains how they were crafted.

Another important aspect of the book is the importance of media relations. The author explains how to build relationships with journalists and how to pitch your stories to them. He also provides tips on how to handle negative media coverage and how to respond to criticism.

The book also includes a section on crisis management. The author explains how to prepare for a crisis and how to respond to it effectively. He provides examples of successful crisis management strategies and explains how to avoid common mistakes.

In addition to the practical advice, the book also includes a number of case studies. These case studies provide real-world examples of how companies and organizations have used the media to achieve their goals. The author analyzes the success of these campaigns and provides insights into what worked and what didn't.

Overall, this book is a valuable resource for anyone who works in the media or who is interested in achieving media success. It provides a comprehensive examination of the different media sectors, offers practical advice on how to make your stories relevant to them, and includes a number of case studies to illustrate the success of different campaigns. Whether you are a journalist, a PR professional, or a business owner, this book will help you achieve your goals.

The Media is an Important Influence on How a Company or Organization is Perceived

The media is a powerful force that shapes how a company or organization is perceived by the public. This insider's guide to media handling provides readers with the tools and knowledge necessary to achieve media success. Written by a former ITN and Daily Mail journalist who is now a media and crisis consultant, the book offers an in-depth examination of the different media sectors, including TV, radio, and print, and how to make your stories relevant to them.

The Importance of Storytelling

One of the key themes of the book is the importance of storytelling. The author emphasizes that stories should be engaging, relevant, and timely, and that they should be told in a way that resonates with the audience. He provides examples of successful stories and explains how they were crafted.

Media Relations

Another important aspect of the book is the importance of media relations. The author explains how to build relationships with journalists and how to pitch your stories to them. He also provides tips on how to handle negative media coverage and how to respond to criticism.

Crisis Management

In addition to the practical advice, the book also includes a number of case studies. These case studies provide real-world examples of how companies and organizations have used the media to achieve their goals. The author analyzes the success of these campaigns and provides insights into what worked and what didn't.

Case Studies

Overall, this book is a valuable resource for anyone who works in the media or who is interested in achieving media success. It provides a comprehensive examination of the different media sectors, offers practical advice on how to make your stories relevant to them, and includes a number of case studies to illustrate the success of different campaigns. Whether you are a journalist, a PR professional, or a business owner, this book will help you achieve your goals.

ISBN-13: 9781138732827