Journalism in the Generation Z Age

This book explores how Generation Z, raised in a media system centered around social media, consumes news media differently than other cohorts, affecting media effects, psychology, and journalism. It argues that while Gen Z prefers social elements, they behave similarly to previous generations. Scholars of communication, media studies, social media, and journalism will find this book interesting.

Format: Hardback
Length: 148 pages
Publication date: 15 December 2023
Publisher: Lexington Books

This captivating book delves into the unique upbringing of Generation Z, characterized by their innate familiarity with social media. D. Jasun Carr and Mitchell T. Bard embark on an insightful exploration, shedding light on how this generation consumes news media in distinct ways compared to previous cohorts. Their research unveils the profound impact of this shift in consumption on Gen Z individuals, the media landscape, and the field of media scholarship. By adopting a media ecology perspective, the authors provide a comprehensive framework for understanding the new media environment in which Gen Z has flourished. They then examine how this evolving ecology influences established theories and foundations of media effects, media psychology, and journalism. Through a blend of original experimental research and the compilation of existing theory and survey data, Carr and Bard make a compelling argument that, while Gen Z embraces a more socialized approach to media, their behavior and attitudes exhibit striking similarities to their predecessors. This book holds immense appeal for scholars and enthusiasts of communication, media studies, social media, and journalism, offering valuable insights and perspectives into the ever-evolving media landscape.

Dimension: 229 x 152 (mm)
ISBN-13: 9781793639943