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United Nations Conference on Trade and Development

Kenya eTrade readiness assessment

Kenya eTrade readiness assessment

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The UNCTAD's Kenya eTrade Readiness Assessment is the fifth in a non-LDC country, targeting three groups: public sector, private sector, and consumers. It investigates the role of standards in e-commerce development and adds to the 29 assessments conducted since 2017. The pandemic's impacts make it essential for policy makers and stakeholders to address e-commerce situations. UNCTAD supports Kenya's efforts to harness e-commerce for development.

Format: Paperback / softback
Length: 95 pages
Publication date: 30 November 2022
Publisher: United Nations


The United Nations Conference on Trade and Development (UNCTAD) has recently completed its fifth eTrade Readiness Assessment in a non-Least Developed Country (NLDC), further expanding its efforts to assess the readiness of countries for electronic trade. This assessment follows an enhanced methodology, which involved the distribution of surveys as part of the data collection process. In Kenya, a comprehensive approach was taken to target respondents from three distinct groups: the public sector, the private sector, and consumers. Collaborating with the British Standards Institutions (BSI), a key partner in the eTrade for All initiative, UNCTAD enriched the surveys to explore the role of standards in the development of e-commerce. This assessment adds to the impressive body of work conducted by UNCTAD since 2017, highlighting its commitment to supporting countries in their efforts to harness the potential of e-commerce for development.

The timing of Kenya's eTrade Readiness Assessment is particularly significant, as it was conducted during the ongoing COVID-19 pandemic. The pandemic has had far-reaching economic and social impacts, highlighting the urgent need for policymakers and other stakeholders to collaborate in addressing the challenges and opportunities presented by e-commerce. Recognizing this, UNCTAD is committed to supporting Kenya in its endeavors to leverage e-commerce as a tool for economic growth and development.

The assessment findings provide valuable insights into Kenya's e-commerce landscape and identify areas for improvement. One of the key findings is the need for increased awareness and education around e-commerce, particularly among small and medium-sized enterprises (SMEs). Many SMEs in Kenya still need to fully understand the benefits and opportunities that e-commerce can offer, as well as the necessary skills and resources to participate in online markets. UNCTAD's collaboration with BSI will play a crucial role in addressing this issue by providing training and guidance to SMEs, helping them to navigate the complexities of e-commerce and tap into its potential.

Another area of focus is the need for improved infrastructure and regulatory frameworks to support e-commerce. In Kenya, there are challenges related to the availability of reliable internet connectivity, the efficiency of logistics and transportation systems, and the enforcement of consumer protection laws. UNCTAD's recommendations include investing in infrastructure development, promoting digital literacy and skills training, and strengthening regulatory frameworks to ensure fair competition and protect consumers' rights.

Furthermore, the assessment highlights the importance of promoting inclusive e-commerce, particularly for marginalized groups such as women, youth, and persons with disabilities. UNCTAD recognizes that e-commerce can provide new opportunities for these groups to participate in the economy, but they often face barriers such as lack of access to technology, financial resources, and training. By promoting inclusive e-commerce, Kenya can ensure that all segments of society.

To support Kenya in its e-commerce development efforts, UNCTAD has outlined a series of recommendations and initiatives. These include providing technical assistance to government agencies, supporting the establishment of e-commerce platforms and marketplaces, and promoting international cooperation and knowledge sharing. UNCTAD is also working with its partners, including BSI, to develop training programs and resources that will help SMEs in Kenya to embrace e-commerce and expand their business operations online.

In conclusion, Kenya's eTrade Readiness Assessment is a significant milestone in UNCTAD's efforts to promote electronic trade and support countries in their efforts to harness the potential of e-commerce for development. The assessment findings highlight the need for increased awareness, improved infrastructure, inclusive e-commerce, and supportive regulatory frameworks. By collaborating with key partners such as BSI, UNCTAD is committed to supporting Kenya in its journey towards becoming a more digitally enabled and competitive economy.


Dimension: 300 (mm)
ISBN-13: 9789211130584

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