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HowieSinger,BillRosenblatt

Key Changes: The Ten Times Technology Transformed the Music Industry

Key Changes: The Ten Times Technology Transformed the Music Industry

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  • More about Key Changes: The Ten Times Technology Transformed the Music Industry

The music business has been disrupted ten times over the last century, with the introduction of new formats for enjoying recorded music. These disruptions have led to shifts in creativity, consumer behavior, economics, and law. This book explores these ten disruptions through the 6 Cs framework, which provides insight into how technology has altered the industry.

Format: Paperback / softback
Length: 496 pages
Publication date: 06 November 2023
Publisher: Oxford University Press Inc


The history of the music business has been marked by numerous technological advances that have disrupted it over the last century. While it is commonly believed that the industry was disrupted only once in the 1990s with the introduction of the Internet and Napster, the truth is that it was shaken up ten times. These disruptions came with the introduction of new formats for enjoying recorded music, including cylinders, discs, radio, LPs, tapes, CDs, television, digital downloads, streaming, and streaming video.

In addition to these technological advances, Artificial Intelligence (AI) has also had a profound impact on the music business, enabling a wide range of new capabilities and fundamentally altering the industry's character. Each of these innovations not only disrupted the music business but also fundamentally altered the industry's nature.

This book explores the history of the music business and the ten technological advances that disrupted it over the last century. It devotes a chapter to each of these formats, illustrating how such innovations beget shifts in creativity, consumer behavior, economics, and law. The book is written by veteran music industry professionals and music technology experts Howie Singer and Bill Rosenblatt, who use a framework they term the 6 Cs: cutting-edge technology, channels of distribution, creators, consumers, cash, and copyright to explain how such disparate innovations similarly disrupted and transformed the music business in each era.

The 6 Cs framework provides insight into how technological advances, channels of distribution, creators, consumers, cash, and copyright have all played a role in shaping the music business over the years. It highlights the ways in which these factors have interacted and influenced each other, leading to changes in the industry's structure, revenue streams, and business models.

One of the key insights of the book is that the music business has always been characterized by constant change and adaptation. The introduction of new technologies has always led to new opportunities for artists and labels, but it has also brought challenges and disruptions. For example, the introduction of radio in the 1920s disrupted the traditional music industry, leading to the rise of new genres and the decline of some established artists. Similarly, the introduction of digital downloads in the 1990s disrupted the traditional music industry, leading to the decline of physical sales and the rise of new revenue streams through streaming and digital licensing.

Another important insight of the book is that the music business has always been driven by the needs and desires of consumers. The introduction of new technologies has always been driven by the desire to provide consumers with more convenient and accessible ways to enjoy music. For example, the introduction of radio in the 1920s provided consumers with a new way to listen to music, while the introduction of digital downloads in the 1990s provided consumers with a new way to purchase and download music.

The book also highlights the role of copyright in shaping the music business. Copyright has always been a key factor in determining who can control and profit from the use of music. The introduction of new technologies has led to new challenges and opportunities for copyright owners and users. For example, the introduction of digital downloads in the 1990s led to the rise of file-sharing websites, which challenged the traditional music industry's control over the distribution and licensing of music.

In conclusion, The History of the Music Business and the Ten Technological Advances That Disrupted It Over the Last Century is a valuable resource for anyone interested in understanding the history and evolution of the music business. The book provides a comprehensive and insightful analysis of the ten technological advances that have disrupted the industry over the last century, and it highlights the ways in which these advances have shaped the industry's structure, revenue streams, and business models. The 6 Cs framework provides a valuable framework for understanding how these factors have interacted and influenced each other, leading to changes in the industry's nature. The book is written by veteran music industry professionals and music technology experts, and it is extensively researched and supplemented by interviews with Grammy-winning artists, producers, and executive.


Dimension: 235 x 156 (mm)
ISBN-13: 9780197656907

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