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Andreas Kramer,Thomas Burgartz

Kundenwertzentriertes Management: Value-to-Value – Pricing – Big Data – Controlling

Kundenwertzentriertes Management: Value-to-Value – Pricing – Big Data – Controlling

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  • Condition: Brand new
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  • More about Kundenwertzentriertes Management: Value-to-Value – Pricing – Big Data – Controlling

Format: Paperback / softback
Length: 382 pages
Publication date: 13 May 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Vor diesem Hintergrund empfehlen Andreas Krämer und Thomas Burgartz nicht nur die isolierte Analyse und Beurteilung, sondern zudem ein Verständnis für das Zusammenwirken der Eckpunkte (Kernfunktionen) Kundennutzen, Pricing und Kosten, wobei insbesondere auch die Schnittstellen zu betrachten sind.


Dimension: 240 x 168 (mm)
ISBN-13: 9783658364120
Edition number: 1. Aufl. 2022

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