Lamborghini

This official book is dedicated to the history of the Italian car brand founded in Sant Agata Bolognese in 1963 by Ferruccio Lamborghini. It spans from 1963 to today, illustrating the models that have shaped its history, including special editions and unreleased models. Lamborghini's strength is its people, who deserve respect for what they do and what they have done.

Format: Hardback
Length: 240 pages
Publication date: 10 October 2023
Publisher: Mondadori Electa

This official book is a captivating tribute to the remarkable history of the Italian car brand, Lamborghini, founded in Sant Agata Bolognese in 1963 by the visionary Ferruccio Lamborghini. Over the past fifty-plus years, Lamborghini has remained steadfast in its pursuit of creating the perfect car, a vision that continues to inspire and captivate enthusiasts worldwide.

The book is meticulously divided into five macro-sections, each offering a deep insight into the brand's journey. The first section, "Where," takes readers to the heart of Sant Agata Bolognese, a small remote village in Emilia, Italy, where Lamborghini's story began. It explores the unique blend of passion, mechanical purity, and relentless technical innovation that sets Lamborghini apart. The local people's unwavering dedication, forward-thinking design, stylish and original use of color, and a constant dialogue with new generations are highlighted as key ingredients that contribute to the brand's enduring success.

The second section, "How," delves into the meticulous craftsmanship and engineering that underpin Lamborghini's creations. It explores the brand's unwavering commitment to pushing the boundaries of automotive technology, from its early days of producing sports cars to its current lineup of super sport cars that are sought after and renowned for their performance and design. The use of premium materials, cutting-edge technology, and a relentless pursuit of perfection are emphasized as the driving forces behind Lamborghini's exceptional vehicles.

The third section, "Who," pays homage to the people who have shaped Lamborghini's history. It recognizes the contributions of both the past and present employees, who have worked tirelessly to build the brand into what it is today. The book showcases the dedication, expertise, and passion of Lamborghini's team, who deserve respect for their tireless efforts and unwavering commitment to excellence.

The fourth section, "When," takes readers on a journey through Lamborghini's history, spanning from its inception in 1963 to the present day. It highlights the brilliant moments of innovation, success, and growth, as well as the more challenging periods that the brand has overcome with great dignity and commitment. The book provides a comprehensive overview of Lamborghini's evolution, from its early sports cars to its current lineup of super sport cars, including special editions, those that underwent significant evolution, and unreleased models.

The fifth section, "Why," delves into the enduring appeal of Lamborghini. It explores the reasons behind the brand's continued success and popularity, from its sleek and iconic designs to its unparalleled performance and driving experience. Lamborghini's ability to blend luxury and performance, its commitment to innovation, and its legacy of creating exceptional cars that push the boundaries of automotive technology are all emphasized as key factors that contribute to the brand's enduring appeal.

In conclusion, this official book is a must-read for anyone who has a passion for automotive history, engineering, and design. It offers a captivating glimpse into the remarkable journey of Lamborghini, from its humble beginnings in a remote Italian village to its position as a global automotive powerhouse. Through its rich narrative, stunning visuals, and in-depth analysis, the book provides a deep understanding of the brand's values, craftsmanship, and legacy. Whether you are an automotive enthusiast, a business professional, or simply someone who appreciates the beauty and power of fine automobiles, this book will captivate and inspire you.

Weight: 1778g
Dimension: 249 x 321 x 24 (mm)
ISBN-13: 9788891839381