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Lambreta Junior 50, 100, 125: History, models and documents
Lambreta Junior 50, 100, 125: History, models and documents
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Excellent- More about Lambreta Junior 50, 100, 125: History, models and documents
Innocenti introduced the Lambretta Junior series in the early Sixties with a monocoque frame inspired by Piaggios Vespa, aimed at younger riders with lower list prices. This new book explores production, technology, advertising, and other areas of interest regarding this successful series.
Format: Paperback / softback
Length: 120 pages
Publication date: 31 May 2023
Publisher: Giorgio Nada Editore
In the early 1960s, Innocenti made a significant technological advancement in the engineering of the Lambretta by introducing a monocoque frame, which was heavily influenced by its direct rival, Piaggio's Vespa. This breakthrough resulted in the creation of the Junior series, designed specifically for younger riders and offering more affordable pricing compared to the traditional LI and TV versions. This new book delves into various aspects of the Junior series, including production, technology, advertising, and numerous other topics of interest to enthusiasts. It sheds light on the manufacturing processes, technological innovations, and marketing strategies employed to make these models successful in the market. The Junior series enjoyed a remarkable resurgence in popularity with the public, solidifying Lambretta's position as a popular and affordable motorcycle option.
In the early 1960s, Innocenti made a significant technological advancement in the engineering of the Lambretta by introducing a monocoque frame, which was heavily influenced by its direct rival, Piaggio's Vespa. This breakthrough resulted in the creation of the Junior series, designed specifically for younger riders and offering more affordable pricing compared to the traditional LI and TV versions. This new book delves into various aspects of the Junior series, including production, technology, advertising, and numerous other topics of interest to enthusiasts. It sheds light on the manufacturing processes, technological innovations, and marketing strategies employed to make these models successful in the market. The Junior series enjoyed a remarkable resurgence in popularity with the public, solidifying Lambretta's position as a popular and affordable motorcycle option.
Dimension: 250 x 260 (mm)
ISBN-13: 9788879119023
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