Language in Culture: Lectures on the Social Semiotics of Language

Language is essential for representing our world and shaping social life. This book unifies Michael Silverstein's conceptual innovations in language in culture, focusing on how discourse unfolds in interaction and its impact on societies, politics, and markets. Silverstein presents his theoretical vision in engaging prose, using examples from various fields to redefine our understanding of language and culture.

Format: Paperback / softback
Length: 250 pages
Publication date: 22 December 2022
Publisher: Cambridge University Press

Language is a remarkable tool that empowers us to shape and interpret our world, highlighting the identities, groups, and categories that shape social life. Michael Silverstein, a renowned scholar in the field of language and culture, has left an indelible mark on the study of language through his groundbreaking conceptual innovations. In this book, Silverstein brings together a lifetime of insights in a series of seminal lectures, delving into the intricate dynamics of discourse and its profound impact on societies, politics, and markets.

Rather than merely focusing on the words we use, Silverstein delves into the intricate ways in which we communicate. He explores how discourse unfolds in interaction, revealing the complex web of social, cultural, and psychological factors that shape our communication. Silverstein's work goes beyond individual utterances, emphasizing the broader social and cultural processes that are embedded within language. He demonstrates how discourse stabilizes and transforms societies, politics, and markets through a series of interconnected activities.

Presenting his theoretical vision in engaging and accessible prose, Silverstein employs a rich array of examples to illustrate his points. From brilliant readings of Marcel Marceau's pantomime to the nuanced banter of graduate students, from the poetics of wine-tasting to Fijian gossip and US courtroom talk, Silverstein showcases the diverse ways in which language is used to convey meaning and shape our experiences. He draws on the insights of linguistics and anthropology, while also offering his distinctive semiotic approach, which redefines our understanding of language and culture.

Through his work, Silverstein challenges us to think critically about the role of language in shaping our world. He encourages us to examine the ways in which language perpetuates social inequalities, reinforces power structures, and shapes our perceptions of reality. He also offers practical insights into how we can use language more effectively to promote social change, foster understanding, and create a more inclusive and equitable society.

In conclusion, Language: A Cultural Introduction by Michael Silverstein is a seminal work that offers a comprehensive and thought-provoking exploration of the power and complexities of language. Through his innovative theoretical vision and engaging examples, Silverstein inspires us to reimagine our relationship with language and to recognize its profound impact on our lives and societies. This book is a must-read for anyone interested in language, culture, and the ways in which they intersect to shape our world.

Weight: 614g
Dimension: 154 x 228 x 21 (mm)
ISBN-13: 9781009198844