Language Management: From Bricolage to Strategy in British Companies

This book explores how British organizations manage language diversity in their professional communications to succeed in a multilingual world. It relies on case studies to examine the decisions made about language diversity and the practices used to manage it. It highlights the role of individual employees, the effect of English as a global lingua franca, and the translation challenges organizations face. Practices to manage language diversity are often a result of the resources available rather than a deliberate strategy.

Format: Hardback
Length: 176 pages
Publication date: 12 August 2022
Publisher: Multilingual Matters

This comprehensive book delves into the intricate realm of language management within British organizations, shedding light on the critical decisions they undertake to navigate the diverse linguistic landscape in their professional communications. By examining a series of case studies, the book explores the practices employed by these organizations to effectively manage language diversity in their interorganizational relationships. It delves into the reasons behind the adoption of specific practices and the circumstances under which they are most effective. Furthermore, the book highlights the crucial role of individual employees in performing various language tasks and the implications of this reliance. It also examines the impact of English as a global lingua franca and the challenges organizations face in translating their messages across different languages and cultures.

What sets this book apart is its demonstration that practices to manage language diversity are often shaped by the resources available to organizations at specific points in time rather than being the result of a deliberate language management strategy. The book offers valuable insights into the complex dynamics of language management and provides practical strategies for organizations seeking to thrive in a multilingual world.

In conclusion, this book is a must-read for anyone interested in understanding the challenges and opportunities associated with language diversity in the workplace. It offers a wealth of knowledge and practical insights that will help organizations navigate the linguistic landscape and achieve success in a globalized economy.

Weight: 410g
Dimension: 240 x 161 x 17 (mm)
ISBN-13: 9781800415928