Dr SteveBuckledee
Language of Brexit: How Britain Talked Its Way Out of the European Union
Language of Brexit: How Britain Talked Its Way Out of the European Union
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The Language of Brexit investigates the 2016 EU Referendum in the UK, comparing the persuasive language of Brexit campaigners to their Remain counterparts. It highlights the linguistic features of an increasingly popular style of political campaigning, focusing on the successful strategies employed by the Brexit campaigners. The book argues that the use of grandiloquent language, powerful metaphors, and rousing partisan tone contributed to the narrow 52-48% Brexit victory. It examines the role language played in the democratic process and its influence on electors, leading to an unexpected result and uncertain future.
\n Format: Paperback / softback
\n Length: 240 pages
\n Publication date: 08 February 2018
\n Publisher: Bloomsbury Publishing PLC
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Investigating the 2016 EU Referendum in the UK, The Language of Brexit delves into the compelling strategies employed by 'Brexit campaigners' in their pursuit of victory, surpassing their 'Remain counterparts. Drawing parallels with effective political discourse worldwide, this book highlights the linguistic features of an increasingly popular style of political campaigning. Focusing on the highly successful and emotionally charged linguistic strategies employed by the Brexit campaigners against the comparatively lackluster Remain camp, Buckledee makes a compelling case for the significant role of language in the narrow 52-48% Brexit victory. Through the use of primary examples, what emerges is how urging people to embrace freedom naturally evokes more grandiloquent language, powerful metaphors, and rousing partisan tone than a campaign that, on balance, advocates for maintaining the status quo. Examining the vast discourse generated before, during, and since the June 2016 EU Referendum, The Language of Brexit explores the role language played in the democratic process and the profound influence and impact it had on electors, ultimately leading to an unexpected result and a future filled with uncertainty.
\n Weight: 384g\n
Dimension: 225 x 234 x 19 (mm)\n
ISBN-13: 9781350047969\n \n
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