Language, Space and Cultural Play: Theorising Affect in the Semiotic Landscape

Lionel Wee and Robbie B. H. Goh's book explores how language and semiotic regimes shape landscape affect, involving cultural contestations and modulations in spatial responses. It examines how language plays a crucial role in shaping affective responses to and interactions with space, including kawaii, reverenced, romance, friendly, luxury, and digital landscapes.

Format: Paperback / softback
Length: 217 pages
Publication date: 19 May 2022
Publisher: Cambridge University Press

This comprehensive approach to linguistic landscapes delves into the intricate interplay between linguistic and semiotic regimes in shaping the emotional impact of landscapes. Affect, distinct from mere emotion, takes an object-oriented perspective, allowing for a detailed analysis of the structures of language and signs that influence individuals and groups within specific spatial contexts. By examining a diverse range of landscape types, including kawaii, revered, romance, friendly, luxury, and digital landscapes, Lionel Wee and Robbie B. H. Goh explore the profound role that language plays in shaping our affective responses to and interactions with the surrounding environment.

Furthermore, this linguistic and semiotic construction of different spaces involves complex cultural contestations and modulations in spatial responses. The book provides a rich account of the various conditions that either foster or hinder the momentum of affective economies, shedding light on the dynamic and ever-evolving nature of human-space interactions.

Through their insightful exploration, Wee and Goh demonstrate how language and semiotic systems work together to create a rich tapestry of emotional experiences and spatial meanings. This multidisciplinary approach offers valuable insights into the complex dynamics between language, culture, and the natural world, paving the way for a deeper understanding of the human-environment relationship and its impact on our lives.

Weight: 334g
Dimension: 152 x 227 x 17 (mm)
ISBN-13: 9781108459136