Jon Yablonski
Laws of UX: Using Psychology to Design Better Products & Services
Laws of UX: Using Psychology to Design Better Products & Services
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- More about Laws of UX: Using Psychology to Design Better Products & Services
Understanding psychology is essential for designing user-friendly digital interfaces. This guide explains how to apply psychological principles to create products and experiences that are more human-centered and intuitive. It deconstructs familiar apps and experiences to show how UX designers can build interfaces that adapt to how users perceive and process digital interfaces. Examples have been updated to ensure they remain familiar and relevant.
Format: Paperback / softback
Length: 168 pages
Publication date: 06 February 2024
Publisher: O'Reilly Media
Understanding psychology, particularly the psychology behind how users behave and interact with digital interfaces, is arguably the most valuable non-design skill a designer can possess. The most elegant design can fail if it forces users to conform to the design instead of working within the blueprint of how humans perceive and process the world around them. This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces. You'll learn: How aesthetically pleasing design creates positive responses The principles of psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models, including Fitts's law, Jakob's law, and Hick's law Ethical implications of using psychology in design A practical framework for applying principles of psychology in your design process This updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant.
Weight: 352g
Dimension: 151 x 229 x 16 (mm)
ISBN-13: 9781098146962
Edition number: 2 ed
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