LAYER, Benjamin Hubert

The first monograph from LAYER, a highly sought-after contemporary design studio, provides a candid and insightful account of how to succeed in the competitive design industry, tracing the journey of founder Benjamin Hubert from graduate to established and expanding firm.

Format: Hardback
Length: 256 pages
Publication date: 22 September 2022
Publisher: Phaidon Press Ltd

Since its launch in 2015, London-based design studio LAYER has rapidly established itself as a global force in the design industry, securing high-profile clients such as Vitra, Braun, Nike, Bang & Olufsen, and Airbus. Spanning six chronological chapters, the book delves into the journey of founder Benjamin Hubert, from his graduation in design to the establishment and subsequent expansion of his own firm. It provides a candid and insightful account of the challenges and strategies necessary to thrive in the fiercely competitive design industry.

LAYER, a highly sought-after contemporary design studio founded by Benjamin Hubert, has released its first monograph. This comprehensive guide offers a candid and insightful account of navigating the competitive landscape of the design industry.

Since its launch in 2015, LAYER has experienced remarkable growth, becoming a global presence with high-profile clients such as Vitra, Braun, Nike, Bang & Olufsen, and Airbus. The book spans six chronological chapters, tracing founder Benjamin Hubert's journey from a graduate of design to the establishment and expansion of his own firm.

Throughout the book, readers are provided with a candid and insightful perspective on the challenges and strategies involved in succeeding in the highly competitive design industry. Hubert shares his experiences and insights, offering valuable advice and tips for aspiring designers looking to make their mark in this field.

One of the key themes explored in the book is the importance of creativity and innovation. Hubert emphasizes the need for designers to push boundaries and challenge conventional norms to create truly unique and impactful designs. He encourages designers to seek inspiration from a wide range of sources, including nature, art, and technology, and to incorporate these influences into their work.

Another important aspect of the book is the importance of networking and building relationships in the design industry. Hubert stresses the value of attending industry events, collaborating with other designers, and seeking mentorship from established professionals. He believes that building a strong network can open doors to new opportunities and help designers gain exposure and recognition.

In addition to offering practical advice, the book also provides a glimpse into the creative process behind some of LAYER's most iconic designs. Hubert shares his insights into the inspiration, research, and development that went into creating each project, providing a behind-the-scenes look at the studio's workflow and creative approach.

Overall, "Making It in Design: The Story of LAYER and its Founder Benjamin Hubert" is a must-read for anyone interested in the world of design. Whether you are a student, professional, or simply a design enthusiast, this book offers valuable insights and inspiration to help you succeed in the highly competitive design industry.

Weight: 1354g
Dimension: 214 x 279 x 30 (mm)
ISBN-13: 9781838660710